Insider Secrets to Creating a Winning Website for Your Small Business

As a small business owner, your website is an essential marketing tool. It allows would-be customers to find you online and provides them with critical information about your goods and services. It’s important to make the most of your business website and the opportunities it offers. Web design services from digital marketing firm Brands Won can help, providing the expertise you need to ensure a strong internet presence.

A basic understanding of best practices for small business web design will help pave the path toward success. Read on for insider tips for creating a winning website.

Start with a user-friendly web building and hosting tool

There are many web design tools available, which make it simple to construct your own site. Many of these double as hosting providers, allowing for a streamlined administrative approach. Business.org rounds up some of the top contenders, including GoDaddy, WordPress, Wix, and Squarespace. When you hire a web design professional to create your site, they can advise on which tool is best for you depending on the platform type you’re building.

Plan out your content in advance

Before sitting down with a web designer, map out the content for your platform. At the least, you’ll need a home page, about page, and contact page. Sketching out your landing pages in advance will allow you to create a comprehensive content map, which will also be useful for search engine optimization purposes. Content mapping also has other benefits, such as allowing you to chart out a path for your customers to guide them through the sales funnel.

Make intuitive design a top priority

The last thing you want when a potential customer stops by your website is for them to get frustrated by a confusing design and click away. This doesn’t just mean you’ve lost a customer—it can also hurt your search engine rankings. Follow best practices for creating a user-friendly platform. You want it to be mobile-friendly, have well-configured information architecture, and feature easy-to-read and scannable content.

Emphasize search engine optimization from the start

Search engine optimization, SEO, refers to how easy it is for people to find your website online. Good SEO requires attention to many components, from how the pages on your website are titled to the keywords you use in your content. Google and other search engines may also factor in whether a platform is mobile-friendly or not. Fortunately, when you work with Brands Won, you can take advantage of their SEO expertise, and they’ll help you understand how to make SEO work for you.

Use social media to promote your website for free

Your website is just one part of your business’ online presence. Your social media is another valuable component and should be crafted in parallel with your website. You want these various elements to be cohesive and combine to form a strong brand. Once it’s set up, you can also use your social media to drive your content marketing efforts. For example, when you publish a new blog post on your website, you might push it via your social channels.

Try email marketing as another means of free promotion

Email is another tool you can use to drive your content marketing and promote your website. Email marketing is well worth the effort. As Hubspot explains, it offers an excellent return on investment, ROI, generating an estimated $42 for every one dollar spent. To establish an engaged email list, give your customers the chance to opt-in and clean your list regularly by eliminating individuals who aren’t actively opening or clicking on emails. If you need help with this task, consider outsourcing to freelance email marketing services to make this a more seamless task. 

A stunning website can be a valuable tool in driving your business success. Trust the tips above and the professionals at Brands Won to help you craft a compelling online platform.